Monday, March 16, 2009

The Star Trek Happy Meal: To Boldly Burp Where No Fan Has Gone Before

Star Trek Happy Meals: To boldly burp where no fan has gone before...Having watched the original series since my early childhood one of my early disappointments in life was the 1979 film Star Trek: The Motion Picture: You have to understand for me this was like Beatles getting back together again, but then producing a bad disco album. So it’s not surprising that I’ve blocked most of my memories associated with that “film” out of mind. But one thing that that the Paramount marketing dept. got right was the merchandising, and in this case I had forgotten that fast food giant McDonald’s had created a series of Star Trek themed Happy Meals to coincide with the film. Shown above and below are commercials that promoted fast food for Star Fleet officers in training.

Star Trek Happy Meals: To boldly burp where no fan has gone before... Each Star Trek Happy Meals box art included comic strips and trading cards that you could cut out. The comic strip artwork was by illustrator Ron Villani who had quite a bit of fun with his subject matter:

Star Trek McDonalds Happy Meal comic strips: 1979 Box features: Kirk, Klingons, Klingon cruisers are destroyed by an energy burst from a giant cloud.

Star Trek McDonalds Happy Meal comic strips: 1979 Box features: Kirk, Klingons, Klingon cruisers are destroyed by an energy burst from a giant cloud.

Star Trek McDonalds Happy Meal comic strips: 1979 Box features: Spock, Federation The crew of Station Epsilon 9 witness the destruction of Klingon ships by a cloud headed for Earth

Star Trek McDonalds Happy Meal comic strips: 1979 Box features: Spock, Federation The crew of Station Epsilon 9 witness the destruction of Klingon ships by a cloud headed for Earth

But best of all each Happy Meal included a special toy communicator which included a comic strip that you could scroll through:

Star Trek Video Communicator: Star Trek Happy Meal Toy

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Fox Strips Bonus Materials From DVD Rentals


Fox Strips Bonus Materials From DVD Rentals Owning a DVD vs. renting; what’s the difference? At present nothing, but very soon that won’t be the case. According to Video Business, in an effort to give DVD sales a boost, 20th Century Fox Home Entertainment will release two different versions of each movie, a premium version and a stripped-down one. The premium editions will be available for purchase and will offer bonus material in addition to the actual film. On the other hand, if you prefer to rent your movies, you’ll only be able to get your hands on the stripped versions, which will offer less material.

Fox has no plan to ease this strategy into effect. It’ll begin with box office heavyweights Marley & Me and Slumdog Millionaire which will be released March 31st. Every title will see different alterations. For example, the Slumdog rental will only come with the film and trailers, while the retail version will also have special features. When it comes to Blu-ray, the rental version will have everything the retail version does except for a digital copy of the film. In the case of Marley & Me, both the retail and rental DVD will have the film and bonus material as will the retail and rental Blu-ray versions. The only difference here is that the rental version of the Blu-ray edition will not come in combo pack form with a DVD movie and digital copy, as does the retail version. Following in Slumdog’s and Marley’s footsteps will be The Day the Earth Stood Still, The Wrestler, Notorious and Bride Wars.

Fox issued this statement addressing their plans: “We have developed product variations to feed different consumer consumption models and behaviors. For rental customers, we’re delivering a theatrical experience in the home while promoting upcoming releases; for retail [or sell-through] customers, we’re offering a premium product that expands the entertainment experience of that particular property to further enhance ownership.” While many do understand Fox’s effort, DVD retailers are already looking for ways to get around the restrictions. A popular method of doing so will be buying premium versions and then renting them out to costumers. Thanks to the First Sale Dotrine, there’s absolutely nothing prohibiting retailers from doing so.

I understand Fox needs to sell more DVDs, but this is not the way to do it. This new policy will only confuse costumers and upset them once they figure out what’s going on. Why not just think a little bit harder and come up with a marketing strategy to make DVDs more appealing to buy rather than rent? Considering there’s no profit without loyal customers, you’d think Fox could be a little more concerned with keeping buyers happy.

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Actor Ron Silver dies in NYC at age 62 of cancer

In this Aug. 30, 2004 file photo, actor Ron Silver speaks at the evening session of the first day of the Republican National Convention in New York. Actor Ron Silver has died in New York City after a two-year battle with esophageal cancer. The Creative Coalition Executive Director Robin Bronk says the 62-year-old, who co-founded the nonprofit, died peacefully in his sleep with his family around him early Sunday morning March 15, 2009. (AP Photo/Joe Cavaretta, File)

Actor Ron Silver, who won a Tony Award as a take-no-prisoners Hollywood producer in David Mamet's "Speed-the-Plow" and did a political about-face from loyal Democrat to Republican activist after the Sept. 11 attacks, died Sunday at the age of 62.

"Ron Silver died peacefully in his sleep with his family around him early Sunday morning" in New York City, said Robin Bronk, executive director of the Creative Coalition, which Silver helped found. "He had been fighting esophageal cancer for two years."

Silver, an Emmy nominee for a recurring role as a slick strategist for liberal President Jed Bartlet on "The West Wing," had a long history of balancing acting with left-leaning social and political causes.

But after the 2001 terrorist attacks, longtime Democrat Silver turned heads in Hollywood with outspoken support of President George W. Bush over the wars in Iraq and Afghanistan.

Silver spoke at the 2004 Republican National Convention, began referring to himself as a "9/11 Republican" and reregistered as an independent.

In an interview with The Associated Press a month later, Silver said his support for the war on terror was costing him work in liberal-minded Hollywood.

"It's affected me very badly. I can't point to a person or a job I've lost, but this community is not very pluralistic," Silver told the AP. "I haven't worked for 10 months."

His switch to a more conservative image threatened to overshadow an esteemed career on stage, television and film, along with his long history of activism, which included co-founding the nonpartisan Creative Coalition, an advocacy group for entertainers.

"He was a talented actor, a scholar and a great believer in participatory democracy," Bronk said Sunday evening. "He was an activist who became a great artist and his contributions will never be forgotten."

His big-screen credits included "Ali," "Reversal of Fortune," "Enemies: A Love Story," "Silkwood" and "Semi-Tough."

Besides "The West Wing," Silver was a regular or had recurring roles on such TV shows as "Veronica's Closet," "Chicago Hope" and "Wiseguy." He directed and costarred in the 1993 TV movie "Lifepod," a science-fiction update of Alfred Hitchcock's "Lifeboat."

Silver's Tony for "Speed-the-Plow" came in 1988, a year after he earned his first Emmy nomination, for the murder thriller "Billionaire Boys Club."

Silver still found work despite his conservative shift, appearing in episodes of "Law & Order" and "Crossing Jordan" and such movies as "Find Me Guilty" and the Ten Commandments comedy "The Ten."

He continued his recurring role on "The West Wing," joking that he faced some taunting over his views from co-workers on the show which took place in a fiercely liberal White House administration.

"Often when I walked onto the set of 'The West Wing' some of my colleagues would greet me with a chanting of 'Ron, Ron, the neo-con.' It was all done in fun but it had an edge," Silver wrote in a Nov. 15, 2007, entry of his blog on the Pajamas Media Web site.

Silver's on-screen work rankled liberals, too. He narrated 2004's "Fahrenhype 9/11," a deconstruction of Michael Moore's Bush-bashing hit documentary "Fahrenheit 9/11."

"Michael Moore and that faction of the party was one of the factors that did not let me support the Democratic nominee this year," Silver told the AP in 2004. "He is a charlatan in a clown suit."

Born July 2, 1946, in New York City, he was the son of Irving and May Silver. His father worked in New York's garment industry and his mother was a teacher.

Earning a bachelor's degree from the State University of New York at Buffalo and a master's degree in Chinese history from St. John's University, Silver studied drama at the Herbert Berghof Studio and the Actors Studio.

In the 1970s, he gradually moved from theater work in New York City into television and film. His early credits included "The Mac Davis Show," "Rhoda" and "The Stockard Channing Show."

Silver and ex-wife Lynne Miller had a son, Adam, and daughter, Alexandra.

Whichever end of the political spectrum his activism fell, Silver viewed such involvement as something of a duty for entertainers.

"I think there's almost an obligation," he said in a 1991 interview with the AP. "Many of us are very well compensated for work which a lot of people would love to do. And we also have a lot of leisure time in between jobs. ...

"They say that Hollywood is sex without substance, and Washington is substance without sex, so maybe the marriage of the two is mutually intriguing."

Copyright © 2009 The Associated Press.