Tuesday, May 6, 2008

Everyone’s turning into pigs and ponies. Can’t let it happen to me.

Thanks, Trent

Nine Inch Nails in Stockholm by Travis Keller
[photo from Travis Keller’s Flickr stream]

Thanks Trent Reznor for blazing the trail.

Everyone is talking about his latest free download and his previous digital foray, but don’t forget his work with Saul Williams (statistical transparency included) and the marketing of his last record for Universal, which was by far the craziest marketing endeavor in the history of recorded music (if you follow one link in this post, follow that one). As Bob Lefsetz pointed out yesterday, it’s not about a press release, it’s about connecting with your fans and giving them something to believe in. And Trent has the attention to detail to see it all the way through. I’ve never met the guy but he seems driven.

What he’s doing doesn’t just take balls, it takes awareness and intelligence. Congrats, man. Keep it comin’.


ps - the $300 Ultra-Deluxe Limited Edition NIN Ghosts box showed up at the office last week and it’s AMAZING. by far the best album package I’ve ever seen in my life.

Original here

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