Sunday, July 20, 2008

The Dark Knight Box Office: Down Goes the Midnight Record

Posted by Neil Miller (neil@filmschoolrejects.com)

Going into this weekend, there was no question that The Dark Knight, director Christopher Nolan’s infinitely praised and super-highly anticipated follow-up to his 2005 Batman franchise reboot Batman Begins, was going to make a lot of money. In fact, I believe the proper metaphor would be that it is going to drive away with truck-loads of cash at the box office.

That said, it should come as no surprise to anyone that it is being reported this afternoon that the film has set the all-time box office record for a midnight opening, bringing in an estimated $18.5 million. This number, however, doesn’t include any of the 3:00 a.m. or 6:00 a.m. shows that were being run in theaters across the country. And as I experienced very early this morning as I exited one of the midnight shows in town, the 3:00 a.m. shows were filling up quite nicely as well.

For those keeping score at home, this marks two box office records thus far for The Dark Knight — the widest opening ever (4,366 theaters) and now the largest midnight opening gross, beating out Star Wars Episode III: Revenge of the Sith, which made $16.9 million in its midnight release. That film, which opened on a Thursday, went on to make $50 million in its first day. The current all-time record for highest single day opening is Spider-Man 3, which made $59.8 million. While we will have to wait until sometime very late this evening or early tomorrow to see whether Batman can add another notch on his utility belt, for now we can safely say that things are going well for the caped crusader.

Did you go to a midnight screening of The Dark Knight? If so, did anything fun/crazy/interesting happen?

Original here

No comments: