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Sunday, June 22, 2008

Bringing Down the Volume of Loud Commercials

Ever get sick of those commercials that seem to be a lot louder than the show you're watching?

Sen. Roger Wicker (R-Miss) sympathizes with you.

The senator yesterday introduced legislation that would require the Federal Communications Commission to bar commercials from being broadcast at louder volumes than the program material they accompany. It's called the Commercial Advertisement Loudness Mitigation Act, or CALM Act.

"Excessively loud television commercials are annoying and drive families away from quality programming," Wicker said in a news release. "This bill is a common sense approach to a problem that plagues individuals across the nation and will create a more enjoyable television experience. As a member of the Commerce Committee, I look forward to working with my colleagues to make this legislation a reality."

The bill has companion legislation introduced in the House by Rep. Anna Eschoo (D-CA).

Should this issue be a top priority for Congress and the FCC?

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