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Sunday, August 10, 2008

'Paris for President' Parody Strikes Viral Gold

Picture_7Socialite turned political spoofer Paris Hilton has hit web gold with her faux bid for presidency.

Since the mock campaign video was released three days ago on comedy site Funny or Die, the short has been viewed more than 6.2 million times, driving traffic numbers to the highest level in company history.

As Hilton might say, Funny or Die "loves it."

"We are excited that this piece has become a hot topic for both the media and the public and we find it insane that Paris has the country discussing energy policy," said Adam McKay, co-founder of Funny or Die and creator of the Hilton clip in a statement released Friday.

Hilton may just have enough viral star power to give Will Ferrell's raging baby short "The Landlord," which boasts nearly 60 million views since it first aired in 2007, a run for its page views.

The heiress' parody, which features Hilton sunbathing and discussing her candidates for vice president, was a response to an ad released by Sen. John McCain's camp, using Hilton's image to suggest Democratic rival Sen. Barack Obama is nothing more than a lightweight celebrity.

Original here

1 comment:

media boy said...

Paris obviously has some marketing savvy; she can turn anything into a PR boost for herself... thx to McCain’s miscalculation, she’ll be selling more cans of wine than ever